Under the Dynamic Leadership of Dr. Urvashi Makkar, Director General, GLBIMR organized a One Day Certification Programme on “Digital Marketing” by Ministry of Micro, Small and Medium Enterprise (MSME) on September 6, 2016. Digital Marketing has become one of the most important elements of any business to grow and flourish in today’s world. This Certification Programme included the concepts of strategies in Digital marketing, SEM, PPC Campaign, Display Advertising, Social Media Marketing, Content Marketing, Ad sense etc as a part of its module.
The Guest speaker of the programme was Mr. Abhishek Mukherjee, founder of Knowledge Talk, Ms. Monali Mukherjee, Director, and Knowledge Talk. The resource person of the Certification was Mr. Jatin Bindal, a renowned corporate trainer for Digital Marketing, who provided participants with necessary tools and learning opportunities to the PGDM students for implementation on various Social Media platforms. The pedagogy also included optimal combination of simulation exercises and real time case studies to make the Certification more interactive.
Dr. Urvashi Makkar explained the importance of Digital Marketing Certification to the students with aplomb using live examples from Digital Marketing Campaigns & Corporate war of Ecommerce players in India. In her address, she motivated the students and shared that “the world is no more just Global, it is Digital now and it is an era of digital war which is going on”. She said that value sustainability and Skill Enhancement should be two factors which every student must have in them to grab every opportunity in this field.
The program provided an exuberant platform to the students where they learnt the intricacies of Digital Marketing. This Certification will help students to understand the core principles of digital marketing from grassroots level, which will further open new opportunities for them as the constant evolution of digital marketing and active embracement of companies are creating new jobs and career opportunities for students worldwide.