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MDP on Transforming Customer Experiences Through Digital Mktg


Management Development Program on “Transforming Customer Experiences Through Digital Marketing” on December 8, 2017 @ GLBIMR

It gives us immense pleasure to inform you that GLBIMR is organizing Management Development Program (MDP) on “Transforming Customer Experiences Through Digital Marketing” on December 8, 2017, Friday at GLBIMR Campus.

Mr. Shikher Gupta- Head Digital Marketing, Videocon Industries, will grace the session as Chief Guest. Mr Shikher Gupta is one of India’s well known Marketing Evengelists with more than 12 years of experience. He has taken roles like head of Brand and Digital Marketing for Videocon Industries and Head of Marketing for one of India’s leading IT organisation.

Mr. Ashutosh Kasera- Digital Marketing/Branding Strategist Consultant will be the first Expert Resource Person. He is a technologist at brain, writer at heart, analyst by nature and Entrepreneur by choice. Apart from designing, developing and implementing Online Branding and Digital Marketing Strategies, his working area also includes strategizing WordPress and Shopify Sites, Keyword Analysis, Site Audit, SEO, SMM, Optimizing Facebook and Instagram, PPC, Copywriting etc.

Mr Jatin Bindal- Digital Marketing Trainer and Consultant will be the second expert Resource Person. He has more than 5 years of experience in Digital Marketing Services and Training. He is extensively involved into Digital Marketing Strategy, Execution of Digital Marketing plan like running organic and paid campaigns on Google Ad Words, Facebook, Linkedin, Twitter etc.

The following sessions are designed for the MDP:

Session-1: Digital Marketing Strategy: Understanding the Digital Marketing Environment and Psychology of Online Customers. Brief Understanding of the Different CMSs (Content Management Systems) Available in the Market.
Increasing Web Development and Design Effectiveness.

Session-2: Content Marketing: Organic and Paid Traffic Sources. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM),
Pay-Per-Click (PPC) Campaigns. Analytics.

Session 3: Advertising and Public Relations: Social Media Marketing and Optimization. Social Media Outreach, Suitability, Adaptability and Success for Different Businesses. PPC Campaigns. Analytics.

Session-4: Digital Marketing Funnel: Strategy and Management. CRM. Email Campaigns and its Impact Over the Success of Funnel Strategy. Creating Audio Visual Impact with Podcasts and Video Marketing. Use of Analytics as a
Loop to Improve Funnel Effectiveness Resulting in Enriched Customer Experience.

Here is the brochure and program Schedule of the MDP. Kindly register online

Visit us at or e-mail at

All the participants will be awarded a certificate of participation on the conclusion of the program.


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