GL Bajaj

Value Added Certification Course on Marketing Analytics @ GLBIMR

GL Bajaj Institute of Management & Research, Greater Noida conducted Value Added Certification Course on “Marketing Analytics” by Ministry of Micro, Small and Medium Enterprises, Govt. of India (MSME) on February 19 & 20, 2020 in Seminar Hall, GLBIMR campus for the students of PGDM Batch 2019-21 under the visionary guidance of Dr. Ajay Kumar, Director, GLBIMR. The Expert Trainer for the session was Ms. Bhawana Bhardwaj.

The event started with lighting of ceremonial lamp and invocation of Goddess Saraswati. Dr. Ajay Kumar, Director, GLBIMR welcomed the guests by presenting sapling as a token of greeting.

The objective of the session was to impart professional skills & attributes in the students which would enhance their overall development & make them industry ready. The concept of marketing analytics facilitates not only to improve the effectiveness but also allows the marketers to take a successful shot at optimizing the Return on Investment.

The various concepts covered in the session were Marketing Analytics Essentials & Introduction, Introducing Google Analytics, The Google Analytics Layout, Basic Reporting, Basic Campaign and Conversion Tracking. An online test was conducted after the completion of the course.

The students gained hands on experience about techniques of converting marketing analytics knowledge into results. The session ended with felicitation of the guests. Overall, it was a highly engaging and learning experience for the students.

Matribhasha Diwas Celebration @ GLBIMR

GL Bajaj Institute of Management & Research, Greater Noida celebrated Matribhasha Diwas to commemorate the International Mother Language Day – a day dedicated to promote awareness about linguistic cultural diversity and multilingualism on Friday, February 21, 2020 in PGDM Auditorium, GLBIMR campus for the student

s of PGDM Batch 2019-21 under the visionary guidance of Dr. Ajay Kumar, Director, GLBIMR.

In his welcome address, Dr. Ajay Kumar, Director, GLBIMR told the students about the rich linguistic diversity of our country and encouraged them to maintain its cultural heritage by giving respect to their Mother Tongue. Amidst the growing usage of English language in today’s scenario, he emphasized on the importance of regional languages and encouraged everyone to feel proud of their own Mother Tongue. The students presented various cultural programmes like regional dance performance, regional song performance, poetry citation, etc.

Finally, the event concluded with Vote of Thanks and National Anthem.

Panel Discussion @ GLBIMR

GL Bajaj Institute of Management & Research, Greater Noida organized Panel Discussion on ‘Changing Marketing Landscape in India: A Roadmap Ahead’ on Saturday, February 15, 2020 in PGDM Auditorium, GLBIMR campus under the visionary guidance of Dr. Ajay Kumar, Director, GLBIMR.

The event started with lighting of ceremonial lamp and invocation of Goddess Saraswati. Dr. Ajay Kumar, Director, GLBIMR welcomed the guests by presenting sapling as a token of greeting. In his welcome address, Dr. Ajay Kumar, Director, GLBIMR talked about the evolving landscape right from the policies of the budget presented by Ms. Nirmala Sitaraman, Finance Minister of India and also talked about the various technological and social changes that impacts marketing decisions.

The event saw rich deliberations during the two panel discussions. The first discussion was on “Upskilling the Marketing Professional in Changing Business Landscape.” The panelists of the session were Mr. Deepak Choudhary, CEO, Audi, Mr. Manish Shankar, Senior Vice President, Axiom Collaborations & Mr. Manu Awasthy, Senior Partner, IIFL Wealth Management Ltd. Mr. Deepak was the moderator of the session and discussed about the changing consumer behaviour and what as a marketing personal should try to get the insight of the consumer behaviour. He also talked about how students should analyze the data to frame evolving strategy in the new market place. Many students asked their queries like how to sustain the job of sales in this disrupting environment and what technical skill set were required to complement the sales job.

The second panel was moderated by Mr. Vineet Mittal, Director, Upwards and Emerging and the panelists of the session were Ms. Saloni Arora, Director, Account Planning, Impact Communication and Mr. Dipesh Vageriya, ASM, Tata Consumer Product Ltd. Deliberations during the session included the social ecosystem which drives our decision regarding the jobs we choose. Many students were confused regarding whether they should learn programming language such as python, R, etc.

Finally, the event concluded with Vote of Thanks and the felicitation of the guests.

SANKALP 2020 @ GLBIMR (Day-2)

Upholding the pomp and glamour of the season, GL Bajaj Institute of Management & Research, Greater Noida organized “SANKALP 2020” – An Inter Institute Annual Cultural Fest on Thursday & Friday, February 06 & 07, 2020 at GLBIMR campus under the pioneering leadership of Dr. Ajay Kumar, Director, GLBIMR. SANKALP 2020, a unique confluence of art, music, dance & drama was organized to celebrate the Spirit of Cultural Diversity of India.

The event started with lighting of ceremonial lamp and invocation of Goddess Saraswati followed by a welcome dance presented by GLBIMRians. The welcome address was delivered by Dr. Ajay Kumar, Director, GLBIMR. He welcomed the guests by presenting sapling as a token of greeting. The guests of the event were – RJ Rahul Makin, Bollywood Celebrity, Ms. Shweta Srivastava, Diadem Mrs. India Legacy Classic-2019, Ms. Pooja Dua, Dilli Darling Fame, Zee TV & Ms. Ritu Puri, Winner of Miss India Jharkhand All Nation, Mr. Sumit Pratap Singh, Professional Cricketer/ Ambassador, Swachh Bharat Mission and Ms. Rashmi Ruby Verma, Professional Artist, Acted in Detective Didi, Zee TV.

The second day of the event witnessed participation of more than 200 teams from 35 colleges of Delhi/NCR region in 15 different activities. The young performers enthralled the audience with their scintillating performances in various on-stage and off-stage activities. Following activities were organized on Day 2 and the winners were rewarded with trophies and attractive cash prizes worth Rs. 1 Lac.

Solo Dance: The judge for the event was Ms. Rashmi Ruby Verma, Professional Artist, Acted in Detective Didi, Zee TV. Mr. Ankit Kumar, IEC College was declared the winner.

Duet Dance: The judge for the event was Ms. Ritu Puri, Winner of Miss India Jharkhand All Nation. Ms. Megha & Ms. Nidhi, Sharda University were declared the winners.

Group Dance: The judge for the event was Ms. Pooja Dua, Dilli Darling Fame, Zee TV. Parul Gupta and Team, PGDAV College was declared the winner.

Face Painting: The judge for the event was Ms. Jyoti Kalra, Artist/Curator/Art Consultant/Founder at Uchaan Foundation. Ms. Divya Chaudhary, GLBITM was declared the winner.

T-Shirt Painting: The judge for the event was Ms. Jyoti Kalra, Artist/Curator/Art Consultant/Founder at Uchaan Foundation. Mr. Hemant, College of Arts was declared the winner.

Solo Song: The judge for the event was Ms. Shweta Srivastava, Diadem Mrs. India Legacy Classic-2019. Mr. Sukon Saxena, AAFT, Noida was declared the winner.

Duet Song: The judge for the event was Ms. Pooja Dua, Dilli Darling Fame, Zee TV. Ms. Saniya Mousin, Sharda University was declared the winner.

Rangoli: The judge for the event was Ms. Jyoti Kalra, Artist/Curator/Art Consultant/Founder at Uchaan Foundation. Mr. Hemant, College of Arts was declared the winner.

Fashion Show: The judges for the event were Ms. Ritu Puri, Winner of Miss India Jharkhand All Nation & Ms. Rashmi Ruby Verma, Professional Artist, Acted in Detective Didi, Zee TV. Galgotia University was declared the winner.

Tug of War (Girls): The judges for the event were Mr. Sonu Sharma, Sports Incharge, GLBITM & Prof. Saurabh Mittal, GLBIMR. GGSIPU was declared the winner.

Tug of War (Boys): The judges for the event were Mr. Sonu Sharma, Sports Incharge, GLBITM & Prof. Saurabh Mittal, GLBIMR. Dr. Akhilesh Das Gupta Institute of Technology and Management was declared the winner.

Our Title & Corporate Sponsors were DigiTech and Videsh Visa Immigration. GLBIMR in association with Barry John Acting Studio announced scholarship to the winner of Nukkad Natak, Ms. Priyanka from Rajdhani College. The Social House sponsored certificates and gift hampers for the winner and runner up of Poetry Competition. Worlds of Wonder sponsored awards for all the runner ups of 15 activities. Our other corporate sponsors were Alarmaa, Bocial & Anmol Industries.

It was indeed a great platform for the students to showcase their creativity and talent & also witnessed mesmerizing amalgamation of art, music, dance & drama on one stage.

SANKALP 2020 @ GLBIMR (Day-1)

Upholding the pomp and glamour of the season, GL Bajaj Institute of Management & Research, Greater Noida organized “SANKALP 2020” – An Inter Institute Annual Cultural Fest on Thursday & Friday, February 06 & 07, 2020 at GLBIMR campus under the pioneering leadership of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions and Dr. Ajay Kumar, Director, GLBIMR. SANKALP 2020, a unique confluence of art, music, dance & drama was organized to celebrate the Spirit of Cultural Diversity of India.

The event started with lighting of ceremonial lamp and invocation of Goddess Saraswati followed by a welcome dance presented by GLBIMRians. Dr. Ajay Kumar, Director, GLBIMR welcomed the guests by presenting sapling as a token of greeting. In his welcome address, Hon’ble Director Sir congratulated the GLBIMR fraternity for organizing such a huge and wonderful event.

The first day of the event witnessed enormous participation of students from various institutes of Delhi/NCR region. The young performers enthralled the audience with their captivating and scintillating performances in various on-stage and off-stage activities. Following activities were organized on Day 1 of Sankalp 2020:

Solo Song Competition: The judge for the event was Mr. Mahendra Achari, Ayodhya Gharana. 11 students were selected for the final round which will be held on February 07, 2020.

Nukkad Natak: The judge for the event was Dr. Aman Sehgal, Barry John Acting Studio. Rajdhani College was declared the winner.

Antakshari: The judge for the event was Dr. Pushpa Choudhary, GLBITM. GL Bajaj Institute of Management & Research, Greater Noida was declared first & second position went to JIMS, Greater Noida.

Poetry Competition (Kavyanjali): The judge for the event was Mr. Ravi Solanky, Founder, The Social House. Mr. Harsh Kumar Kardam, Maharaja Agrasen College, Delhi University was declared the winner & Mr. Ranjeet Pawar, Lloyd Law Co

llege was declared the Runner up.

Extempore: The judges for the event were Prof. Dr. Kirti Dutta, Prof. Dr. Anand Rai & Prof. Mr. Atul Arora from GLBIMR. Mr. Ojasv Singhal, Jaipuria School of Business was declared the winner & Ms. Geetanshi Sachdeva, GLBITM was declared the 1st Runner up.

War of Bands: The judge for the event was Mr. Mahendra Achari, Ayodhya Gharana. Team Wani, KIET, Ghaziabad was declared the winner & Team Young Blood, KIET, Ghaziabad was declared the Runner up.

It was indeed a great platform for the students to showcase their creativity and talent & everyone is waiting eagerly for Day 2 of the cultural extravaganza.

International Filmmaker visited GLBIMR to celebrate the premiere show of 1st Indo-Kyrgyz Film White Honey

His Excellency, Asein Isaev, Ambassador of Kyrgyzstan and Mr. Amit R Agarwal, International Filmmaker visited GLBIMR to celebrate the premiere show of 1st Indo-Kyrgyz Film White Honey

GL Bajaj Institute of Management & Research, Greater Noida organized an event to celebrate ‘The Completion of 1st Indo-Kyrgyz Film White Honey and Successful One Year Run of 69 Opposites Attract’ on Friday, January 24, 2020 in PGDM Auditorium, GLBIMR campus under the visionary leadership of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions and Dr. Ajay Kumar, Director, GLBIMR.

The event started with lighting of ceremonial lamp and invocation of Goddess Saraswati. Dr. Ajay Kumar, Director, GLBIMR welcomed the guests by presenting sapling as a token of greeting and expressed his views on the relevance of Indo-Kyrgyzstan ties. The session witnessed enriching and enlightening session by His Excellency, Asein Isaev, Ambassador of Kyrgyzstan and Mr. Amit R Agarwal, International Filmmaker.

The session was organized to impart better understanding among the students about the opportunities in television and film industry and provided rich insights about what it takes to break into the cinematic world by outlining the different educational paths available.

The guests also emphasized that the preferred skills like team ability, responsibility, excellent communication, administrative skills, stamina and great visual sense in film making are required in an individual who wants to enter the television and film industry.

His Excellency proposed to start an International Exchange Program which would be beneficial for the students to develop a global perspective. The students will be provided with an opportunity to study in Kyrgyzstan and experiencing the history and culture as well as meeting new friends to enrich their personal development.

Birthday Celebration of Hon’ble Vice Chairman Sir @ GLBIMR

All the faculty, staff members and students of GL Bajaj Institute of Management & Research, Greater Noida celebrated the birthday of Hon’ble Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions with great enthusiasm, zeal and excitement on Wednesday, January 22, 2020 in PGDM Auditorium, GLBIMR campus under an initiative taken by Dr. Ajay Kumar, Director, GLBIMR.

The event started with lighting of ceremonial lamp and invocation of Goddess Saraswati. Dr. Ajay Kumar, Director, GLBIMR welcomed Hon’ble Vice Chairman Sir by presenting a bouquet as a token of greeting. After that, a video was presented which displayed the remarkable throwback moments of Vice Chairman Sir which made everyone nostalgic. The students presented various cultural programmes like musical performance, fusion dance and poetry to express their respect and gratitude for Vice Chairman Sir. After the performances, the cake cutting ceremony was done.

Everyone conveyed their best wishes to Vice Chairman Sir and thanked him for being a constant source of motivation and guidance for them. Respected Vice Chairman Sir was so overwhelmed by this gesture and thanked everyone for their unconditional love and wishes.

May you have the happiest birthday of your life, Sir!

Convocation Ceremony of Global Peace University, USA

With great pride & honour, GL Bajaj Institute of Management & Research, Greater Noida is pleased to share that Prof. (Dr.) Ajay Kumar, Director, GLBIMR was invited as a Guest of Honour at the Convocation Ceremony of Global Peace University, USA held at Hotel Samrat, Chanakyapuri, New Delhi on Saturday, December 28, 2019.

The honorary doctoral degree is awarded in recognition of one’s life experiences. Hon’ble Director Sir conferred the honorary doctorates to well-deserved personalities from academia, social works, fine arts, science & technology, horticulture and other walks of life nominated from different regions of India such as Kerala, Karnataka, Haryana, Goa, Andhra Pradesh, Delhi, Tamil Nadu and other states.

Prof. (Dr.) Ajay Kumar, Director, GLBIMR was also conferred with “Global Achievers Council – Memorial Award” at the glittering Award Ceremony for his valuable contribution in the field of management education.

Congratulations to GLBIMR Fraternity!!

Management Development Programme (MDP) @ GLBIMR.

GL Bajaj Institute of Management & Research, Greater Noida conducted Management Development Programme (MDP) on ‘Big Data Analytics: Leveraging through Data Visualization’ on Saturday, December 21, 2019 in Board Room, GLBIMR campus under the visionary guidance of Dr. Ajay Kumar, Director, GLBIMR.

The inaugural session started with lighting of ceremonial lamp and invocation of Goddess Saraswati. Dr. Ajay Kumar, Director, GLBIMR welcomed the guests by presenting sapling as a token of greeting. The Key Resource Persons for the event were Mr. Nitin Sethi, Data Scientist, McKinsey & Company and Mr. Vikram Kumar, Head-Business Intelligence Unit at SBI CAP Securities Ltd.

The objective of the MDP was to enhance the knowledge of the professionals about the importance of Big Data Analytics in making more informed, strategic and tactical decisions for sustainable business growth. It equipped the participants with Big Data Analytics tools for sorting and analyzing structured and unstructured data in real-time with hands on experience.

The first part of the session covered the learning of data through various visualization techniques. Tableau Software was used for Data Visualization. The second half focused on Business Intelligence and the trends. Alteryx was also used for data mining and others with practical exercises.

The MDP witnessed a total of 32 participants from all across India which included corporate delegates, academicians and research scholars. The event concluded with Vote of Thanks and the felicitation of the dignitaries.

GLBIMR Ranking in Business Standard

GLBIMR Ranking in Business Standard

While striving towards new milestones of academic excellence, GLBIMR is proud to announce that it has been ranked 15 in Delhi/NCR and 16 in North India under Business Schools – Overall Rankings declared in Business Standard – Business School Special, December, 2019 Issue.

Congratulations to GLBIMR Fraternity!!

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G.L. Bajaj Institute of Management and Research Plot No. 2, Knowledge Park III, Greater Noida, Distt. G.B.Nagar, U.P., India, Knowledge Park III, Greater Noida, Uttar Pradesh 201306

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