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GLBIMR Students at ICPI Session by DMA

Under the ongoing Corporate Interface Series (CIS), GLBIMR Students of PGDM Batch 2016–18 participated in Special Interactive Session on ICPI T20, organized by Delhi Management Association (DMA), on November 21, 2017 at DMA Conference Hall, India Habitat Centre, New Delhi.
The session was based on an innovative design by International Consulting Professionals’ Institute (ICPI). The theme of the event was Dynamics of Coaching in Emerging Competitive Business Environment. The expert speakers included: Mr. Ajay Sahoo – Founder Director, Influence Resource Humane Solutions LLP & Ms. Gitanjali Saksena, Director Sage Global HR.
The event helped our budding managers explore their creativity, boost their productivity and hone their communication skills with insights and T20 sessions on Coaching & Corporate Training. CIS series is one of the many innovative programs, initiated by the the Institute to enhance Corporate readiness of the students. 

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​GLBIMR’s Senior Professor Conferred with prestigious award

GLBIMR’s Senior Professor Conferred with “Best Research Supervisor Award-2017”

It gives us immense pleasure to share that, (Dr.) Brijendra Singh Yadav, Professor, GLBIMR, was conferred with “The Best Research Supervisor Award- 2017” during the “SMART SUMMIT – 2017”; the National Conference on December 10, 2017 in Madurai, Tamil Nadu by the PEARL Foundation for Educational Excellence. Dr. Urvashi Makkar, Director General, GLBIMR, congratulated Dr. Yadav for this great achievement and adding to the glory of GLBIMR as well.

Pearl foundation every year confers such distinguished awards to the academicians and researchers in higher education Pan India on the occasion of International Noble Prize day. The Award was given to Dr. Yadav for his exemplary contribution to Research in the field of Management after a high level short listing done against the total of 236 nominations received by the jury committee. The same foundation also had conferred ‘The Best Director Award’ to Dr. Yadav in the year 2016 the same day.

Heartiest Congratulations to Dr. Yadav , GLBIMR is proud of you!!

Day2 of Learning – Advanced MS –Excel Analytics by MSME

Day2 of Learning – Advanced MS –Excel Analytics by MSME on December 13, 2017 @ GLBIMR

The 2nd day of Certification Program on Advanced MS –Excel Analytics by Ministry of Micro, Small and Medium Enterprise (MSME), witnessed equal enthusiastic participation by students. Another batch of students learnt the concepts of Numeric data Analysis, V- Lookup, Binary Classification Spreadsheets, Formulae implementation, Pivot Tables, Excel Macros, Calculating Positive & Negative Predictive Values, Data Representation, ROC Curve. The Certification Program which started on December 12, 2017 was concluded on December 13, 2017.
The resource person of the event was Mr. Brij Arora, advance Excel Trainer, while Mr. Abhishek Mukherjee, founder of Knowledge Talks was the guest speaker, who shared that Excel isn’t just a huge grid with endless rows and columns. Mr. Brij Arora said that, “It’s a tool that allows us to sort and filter lists, track numbers, create formulas, perform calculations, develop graphs and charts, and much, much more, excel is more vast than what we think it is.”

Dr. Urvashi Makkar extended gratitude to the guest speakers and motivated the students to keep learning so that the certification program leaves constructive impact on their academic and Professional career. All the students were enriched by the intellectual progression and were awarded with a Certification by MSME at the completion of program. These Value Added Certification Programs not only add values to the academic profiles of the students, but also help them choose a better career by making them more employable & efficient.

Certification Program on Advanced MS –Excel Analytics by MSME

Certification Program on Advanced MS –Excel Analytics by MSME on December 12, 2017 @ GLBIMR #Day1

GLBIMR organized Customized Certification Program on Advanced MS –Excel Analytics by Ministry of Micro, Small and Medium Enterprise (MSME) on December 12 & 13, 2017 at its Greater Noida campus under the visionary guidance of Dr. Urvashi Makkar, Director General, GLBIMR. The resource person of the event was Mr Brij Arora, advance Excel Trainer, while Mr. Abhishek Mukherjee, founder of Knowledge Talks was the guest speaker.

Dr. Makkar in her address welcomed the guest and inspired the students to keep themselves updated with new tools & technologies which are relevant for them. She explained that the Advanced MS –Excel certification will help them to use the advanced features of Excel, create advanced charts, spreadsheets, graphical representation of data & use of other data analyzing features of excel, which can open the gateways of jobs in all functional fields in the upcoming profiles of data analytics, analysts & strategic decision making.

Mr. Abhishek Mukherjee, emphasized that the current market requires proficiency in MS-excel so it is very crucial for the students to have more than basic knowledge of MS-Excel. The resource person of the program, Mr Brij Arora, who carries 15 years of rich industry experience, provided students with the necessary tools and learning techniques for implementation of Advanced MS –Excel in the organizations. He covered Spreadsheets, Formula implementation, Pivot Tables, Excel Macros, V- Lookup, Binary Classification, Calculating Positive & Negative Predictive Values, Data Representation, ROC Curve etc. The pedagogy of the workshop included optimal combination of simulation exercises and real time dashboard designing to make the workshop more interactive.

Students got a clear insight about the concepts, which will help them be more confident in exploring wide range of career opportunities available in India & abroad. All the students were enriched by the intellectual progression and were awarded with a Certification by MSME at the completion of program.

Media Coverage of 7th MDP on “Transforming Customer Experiences through Digital Marketing” in Deshbandhu

GLBIMR organized 7th MDP on “Transforming Customer Experiences through Digital Marketing” on December 08, 2017 @ GLBIMR

GL Bajaj Institute of Management & Research (GLBIMR), Greater Noida, organized its 7th Management Development Program (MDP) of the year, on “Transforming Customer Experiences through Digital Marketing” on December 08, 2017. The MDP was focused on to make the participants aware of digital marketing environment and its significance in creating customer value. This initiative was taken by the institute under the visionary guidance of Dr. Urvashi Makkar, Director General, GLBIMR. The Chief Guest of the event was Mr. Shikher Gupta, Head, Digital Marketing, Videocon Industries while Mr. Ashutosh Kasera, Digital Marketing/Branding Strategist Consultant and Mr. Jatin Bindal, Digital Marketing Trainer & Consultant were the Key Resource Persons The event witnessed participation of more than 100 delegates from various corporate houses, academia and research scholars and students.

Dr. Makkar, Director General, GLBIMR, shared that Digital Marketing transformations have become an integral part of the corporate world. Organizations have successfully evolved ‘customer- centric strategies’ using digital marketing tools. Mr. Shikher Gupta shared the role of digital campaign in creating successful experiences for consumers. He shared his views on understanding of the different CMSs (content management systems) available in the market and increasing web development and design effectiveness. Mr. Gupta shared examples of AmazonGo , Macbook Air, Snapchat etc to highlight the importance of effective marketing.

Mr. Ashutosh Kasera discussed about understanding the digital marketing environment and psychology of online customers. He made the participants understood concepts of Content Marketing like Organic and Paid Traffic sources. Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Pay Per Click (PPC) Campaigns. Analytics. Mr. Jatin Bindal, who is an expert of Digital Marketing shared his expertise on topics like Advertising, Public Relations, Digital Marketing Funnel, Social Media Marketing Optimization, Suitability, Adaptability and Success for different businesses, He also shared PPC Campaigns and Analytics with the participants.

Like previous MDPs organized by GLBIMR, this MDP was also highly interactive and involved brainstorming activities among the participants and trainers. All the delegates were conferred with Participation Certificate. The event was extremely successful, and everyone is already looking forward for 2018’s MDP calendar of GLBIMR.

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Director General, GLBIMR conferred with “Women Leadership Award”

Director General, GLBIMR conferred with “Women Leadership Award” on November 26 November 2017

With great pride & honor we share that Dr. Urvashi Makkar, Director General, GLBIMR, was conferred with ‘Women Leadership Award for Promotion of Responsible Management Education’, at the 1st Global Conference on Marketing Management Studies Matter (MMSM-2017) by Canara Bank School of Management Studies (CBSMS), Bangalore University in association with Regional College of Management (RCM), Bangalore on November 26 November 2017. The Conference were organized in collaboration with the United Nation Global Compact (UNGC), India.

The highly prestigious award was conferred by Prof. Ronald E. Berenbiem, Stern School of Business, New York University, in presence of Dr. K. Janardhanam, Professor & Director – CBSMS, Bangalore University and Prof Wolfgang Amann, Conference Co-Chair, during the Valedictory Session of MMSM-2017 The award was conferred to Dr. Makkar for her extra ordinary contributions in the field of higher education, employability & skill enhancement. GLBIMR is proud to be led by such visionary leader.

Media Coverage of 7th MDP on “Transforming Customer Experiences through Digital Marketing” in Educationpost

GLBIMR organized 7th MDP on “Transforming Customer Experiences through Digital Marketing” on December 08, 2017 @ GLBIMR

GL Bajaj Institute of Management & Research (GLBIMR), Greater Noida, organized its 7th Management Development Program (MDP) of the year, on “Transforming Customer Experiences through Digital Marketing” on December 08, 2017. The MDP was focused on to make the participants aware of digital marketing environment and its significance in creating customer value. This initiative was taken by the institute under the visionary guidance of Dr. Urvashi Makkar, Director General, GLBIMR. The Chief Guest of the event was Mr. Shikher Gupta, Head, Digital Marketing, Videocon Industries while Mr. Ashutosh Kasera, Digital Marketing/Branding Strategist Consultant and Mr. Jatin Bindal, Digital Marketing Trainer & Consultant were the Key Resource Persons The event witnessed participation of more than 100 delegates from various corporate houses, academia and research scholars and students.

Dr. Makkar, Director General, GLBIMR, shared that Digital Marketing transformations have become an integral part of the corporate world. Organizations have successfully evolved ‘customer- centric strategies’ using digital marketing tools. Mr. Shikher Gupta shared the role of digital campaign in creating successful experiences for consumers. He shared his views on understanding of the different CMSs (content management systems) available in the market and increasing web development and design effectiveness. Mr. Gupta shared examples of AmazonGo , Macbook Air, Snapchat etc to highlight the importance of effective marketing.

Mr. Ashutosh Kasera discussed about understanding the digital marketing environment and psychology of online customers. He made the participants understood concepts of Content Marketing like Organic and Paid Traffic sources. Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Pay Per Click (PPC) Campaigns. Analytics. Mr. Jatin Bindal, who is an expert of Digital Marketing shared his expertise on topics like Advertising, Public Relations, Digital Marketing Funnel, Social Media Marketing Optimization, Suitability, Adaptability and Success for different businesses, He also shared PPC Campaigns and Analytics with the participants.

Like previous MDPs organized by GLBIMR, this MDP was also highly interactive and involved brainstorming activities among the participants and trainers. All the delegates were conferred with Participation Certificate. The event was extremely successful, and everyone is already looking forward for 2018’s MDP calendar of GLBIMR.

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