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GLBIMR- Marketing Club is organizing an event named “AD-DICTION” for PGDM

GLBIMR- Marketing Club is organizing an event named “AD-DICTION” for PGDM students 2017-19 on Wednesday, 28th March,2018.

The aim of this club is to identify the student with traits of a good marketing manager. Thus, in the quest to churn out fresh talent with vibrant innovative ideas, skills and concepts, an activity has been planned for our students from all sections in GLBIMR.

The event will take place in 2 phases, taking off from March 23, 2018 and ending on March 28, 2018


A Special Session on Consumer Behaviour, under Expert Talk series by Dr. Sanjiv Mittal, Dean and Professor-Marketing, Guru Govind Singh

A Special Session on Consumer Behaviour, under Expert Talk series by Dr. Sanjiv Mittal, Dean and Professor-Marketing, Guru Govind Singh Indraprastha University, Delhi, will be organized on March 16, 2018 from 09:30 a.m. – 04:30 p.m. in the PGDM Auditorium, for the students of PGDM Batch 2017-19. The Objective is to help the students in learning from the experiences of the renowned and established personalities.


Meet the Intellectual Assets of ​GLBIMR

Faculty Acumen is the forte of GLBIMR and we are proud to have highly Competent Intellectual Asset in form of our Core Faculty, encompassing an optimum mix of academicians and industry experts.
GLBIMR has a hand picked team of highly skilled faculty members , led by dynamic & visionary leadership of Dr. Urvashi Makkar, Director General, GLBIMR.

All of them are special and very important !!

Meet the Intellectual Asset of GLBIMR


Mesmerising performance by Smt Malti Shyam ji

Media Coverage of “Sankalp2k17” in

(Inter Institute Annual Cultural Festival)
witnessed Grand Success at GL Bajaj

GL Bajaj Institute of Management and Research, Greater Noida organized “Sankalp2K17”, its annual Inter Institute Cultural Festival on November 24, 2017, Friday at its Greater Noida Campus under the guidance of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions and Dr. Urvashi Makkar, Director General, GLBIMR. The Chief Guest of the event was Dr. Shikha Nehru Sharma, Founder & Managing Director, Nutri- Health Systems, while other eminent Guests of honour for the event were Ms.Kcalpana Bhushan, President, Kcalpana Kala Kendra, Ms. Pammi Talwar, Senior Trainer, The Winning Mantra , Mr. Rohit Gandotra, Business Manager- America Operation, Cygnet Infotech LLC, Dr. Rishi Raj Singh, Director and Training Officer NIESBUD and Dr. Pooran Chandra Pandey, CEO, Dialogue of Civilisations Research Institute Berlin, Germany.

This one day extravaganza of art and culture witnessed participation from more than 500 students from 50 Institutes across Delhi NCR. Cash prizes of more than Rs. 55000 were awarded to the participants for the best performances on the stage, also the Gift Vouchers from companies like Decathlon, Organic India, FitBit & Habib’s were given.

The main events of “Sankalp2k17” were Alaap (Duet & Group Singing Competition), Dazzling Doubles (Andaaz Apna Apna (Play/Skit/Drama/Nukkad Natak), Andaaz-e-Libaaz (Fashion Show Duet Dance Competition), Jhoom Barabar Jhoom (Group Dance Competition),), JunkYard (Art from waste), RangRezz (Rangoli Making Competition), Shoot the Mood (Short Film/Movie making competition) and Splash (Face Painting competition). This year the highlights of this event were “An Extravaganza of ‘Folk dances of India’, by KCalpana Kala Kendra”, a renowned cultural group of NCR. Apart from this, the Voice of India Kids Finalist Shreya Basu; Models like Karishma Talwar, Face of MTV Splitsvilla 8, Anchor at HomeShop18 and many more known Celebrities were the main attractions of “Sankalp2k17”.

GLBIMR presented a gala of culture and music platter which every soul rejoiced to extremely. It was indeed a platform for interaction and amalgamation of young talent and knack.


​Dr Urvashi Makkar as Guest of Honor at International Conferences

Dr. Urvashi Makkar, Director General, GLBIMR, as Guest of Honor at International Conferences on 26 -27, November 2017 at Bangaluru.

It’s a matter of honor to share that, Dr. Urvashi Makkar, Director General, GLBIMR, was invited as Guest of Honor & Special Speaker at the 1st Global Conference, “Making Management Study Matter -2017 (MMSM-2017) by Canara Bank School of Management Studies (CBSMS), Bangalore University in association with Regional College of Management (RCM), Bangalore on November 26 November 2017 and at the 1st International Conference on Responsible Business and Sustainable Development (ICRBSD), organized by CMR University in association ISAE Brazil, on November 27, 2017 at CMR University Campus, Bangalore.

Dr. Makkar was also the Session Chair and Special Speaker during the various sessions of the conferences. The Conferences were organized in collaboration with the United Nation Global Compact (UNGC), India and witnessed presences of distinguished glitterati from Academia & Corporate world, like Prof. Ronald E Berenbiem, Stern School of Business, New York University, Dr. Shiv K Tripathi, Sr. Professor & Dean, CMR University, Dr. Subhash Sharma, Director, IBA, Bangalore, the Dr. K. Janardhanam, Professor & Director – CBSMS, Bangalore University, Dr. Sabitha Ramamurthy, Cancellor CMR University, Bangaluru, Prof. M.S. Shivakumar, Vice Chancellor, CMR, University, Bengaluru,

MDP on Transforming Customer Experiences Through Digital Mktg

Management Development Program on “Transforming Customer Experiences Through Digital Marketing” on December 8, 2017 @ GLBIMR

It gives us immense pleasure to inform you that GLBIMR is organizing Management Development Program (MDP) on “Transforming Customer Experiences Through Digital Marketing” on December 8, 2017, Friday at GLBIMR Campus.

Mr. Shikher Gupta- Head Digital Marketing, Videocon Industries, will grace the session as Chief Guest. Mr Shikher Gupta is one of India’s well known Marketing Evengelists with more than 12 years of experience. He has taken roles like head of Brand and Digital Marketing for Videocon Industries and Head of Marketing for one of India’s leading IT organisation.

Mr. Ashutosh Kasera- Digital Marketing/Branding Strategist Consultant will be the first Expert Resource Person. He is a technologist at brain, writer at heart, analyst by nature and Entrepreneur by choice. Apart from designing, developing and implementing Online Branding and Digital Marketing Strategies, his working area also includes strategizing WordPress and Shopify Sites, Keyword Analysis, Site Audit, SEO, SMM, Optimizing Facebook and Instagram, PPC, Copywriting etc.

Mr Jatin Bindal- Digital Marketing Trainer and Consultant will be the second expert Resource Person. He has more than 5 years of experience in Digital Marketing Services and Training. He is extensively involved into Digital Marketing Strategy, Execution of Digital Marketing plan like running organic and paid campaigns on Google Ad Words, Facebook, Linkedin, Twitter etc.

The following sessions are designed for the MDP:

Session-1: Digital Marketing Strategy: Understanding the Digital Marketing Environment and Psychology of Online Customers. Brief Understanding of the Different CMSs (Content Management Systems) Available in the Market.
Increasing Web Development and Design Effectiveness.

Session-2: Content Marketing: Organic and Paid Traffic Sources. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM),
Pay-Per-Click (PPC) Campaigns. Analytics.

Session 3: Advertising and Public Relations: Social Media Marketing and Optimization. Social Media Outreach, Suitability, Adaptability and Success for Different Businesses. PPC Campaigns. Analytics.

Session-4: Digital Marketing Funnel: Strategy and Management. CRM. Email Campaigns and its Impact Over the Success of Funnel Strategy. Creating Audio Visual Impact with Podcasts and Video Marketing. Use of Analytics as a
Loop to Improve Funnel Effectiveness Resulting in Enriched Customer Experience.

Here is the brochure and program Schedule of the MDP. Kindly register online

Visit us at or e-mail at

All the participants will be awarded a certificate of participation on the conclusion of the program.

The Much Awaited Event of The Year is Here – Sankalp2K17!!!

The Much Awaited Event of The Year is Here – Sankalp2K17!!!
GLBIMR is pleased to announce, that the Inter Institute Annual Cultural Fest –Sankalp2K17 is being organized on November 24, 2017, Friday. Sankalp is unique confluence of art, music, dance, drama & thoughts, depicting the rich heritage & culture of our nation. It’s a “celebration of the hues of life” of each one of us.
We invite you to be a part of this vibrant festival; come let’s celebrate the Spirit of Cultural Diversity of India!! Showcase your talent on the grand platform of Sankalp2K17, and get rewarded with cash prizes & attractive gift hampers.
The main events in Sankalp2K17 are:
On Stage Events –
1. Alaap (Duet & Group Singing Competition)
2. Dazzling Doubles (Duet Dance Competition)
3. Jhoom Barabar Jhoom (Group Dance Competition)
4. Andaaz Apna Apna ( Play/Skit/Drama/Nukkad Natak)
5. Andaaz-e-Libaaz (Fashion Show)
Off Stage Events –
6. JunkYard ( Art from waste )
7. RangRezz (Rangoli Making Competition)
8. Shoot the Mood (Short Film/Movie making competition)
9. Splash (Face Painting competition)
Star Attraction of the event- An Extravaganza of ‘Folk dances of India’, by KCalpana Kala Kendra !! Indulge in the vibrance of Indian Folk music & dance, showcasing and celebrating cultural traditions and diversity.
For more details & registrations, kindly visit:
Last date of Registration – November 20, 2017
We feel happy to share our Media Partners : Business World , MINT and theEducationPost and Corporate Sponsors :Organic India, Coca Cola, Decathlon .

GLBIMR organized 5th Management Development Program of the year 2016-17

GLBIMR organized 5th Management Development Program of the year 2016-17 on “Talent Management- A Heart of Transcendence in Knowledge Economy” on October 27, 2017 at its Campus, to disseminate the intellectual knowledge and provide platform for industry and academia of management professionals. This is yet another initiative taken by the institute under the visionary guidance of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Group of Institutions and Dr. Urvashi Makkar, Director General, GLBIMR. The Chief Guest of the event was Mr. Babu Vittal – Head HR,, while Mr. Kamalendu Bali- Director-Solutions, Concentrix, Gurgaon was the expert resource person.
Dr. Makkar welcomed the guests and shared that, Talent Management MDP was a huge success last year and therefore, GLBIMR continued the legacy by organizing the succession MDP. The event witnessed huge participation of 100 delegates from various corporate houses and academia. Dr. Makkar, Director General emphasized on the way this program will help the organization gain an understanding of the intricacies of talent management like talent acquisition, employee on- boarding and integration, performance management, retention, individual development, smooth exit of redundant employees etc. Mr. Babu Vittal enlightened the audience with his immense knowledge of HR & Talent Management. He shared that “assumption” is the main problem and HR managers should focus on the reasons & time of exit of employees. He quoted data from the industry to support his views. Mr. Kamalendu Bali shared various constituents stages of talent management like, Understanding Strategy-Driven
Talent Management , process of acquiring strong workforce; aligning employees with the organizational objectives, mapping people against the future initiatives of the organization, succession planning and retention with the help of case study & live examples. Delegates were given case studies to discuss & they participated enthusiastically. All the delegates were conferred with Participation Certificate.
The event was extremely successful. Below is the link of news aired on MBARendezvous &…/management-development-prog…/…/c-17634-5th-management-developme…

Team GLBIMR Celebrated the Completion of Academic Year at 2016-17

Team GLBIMR Celebrated the Completion of Academic Year at 2016-17

Battles are won by the army, not by the individuals; similarly, success of any organization is an outcome of teamwork. GLBIMR team celebrated the successful completion of Academic year 2016-17, under the visionary guidance of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Group of Institutions and prudent academic acumen of Dr. Urvashi Makkar, Director General, GLBIMR.
The Academic review meeting and team meeting was followed by a flavorful luncheon, organized by Dr. Makkar, at a famous food outlet, where everyone not only relished the food but enjoyed the celebration of togetherness.
Dr. Makkar congratulated all members for their dedication and passion towards work and also shared her vision for the next Academic year.
We are hopeful for more such celebrations and rejoicing moments in the coming year.